SEO Experts Tip of the Day

On the topic of Pay Per Click, remember that there are advantages to using PPCsuch as Google Adwords. But also consider diversifying your campaigns. Rememberthat you are not "buying a link" but you are displaying an advertisement.PPC is not SEO because it is "paid advertising." but it can compliment your SEOwork nicely so long as you are measuring the exact results and determine youcost per click and cost per lead.
Regards,
Muddabir

Amazon Adds Warner Music to DRM-Free Roster

The DRM-free music movement just gained a new convert from one of the major labels. Warner Music Group is now selling songs from its digital catalog (Led Zeppelin, Red Hot Chili Peppers, Green Day) on Amazon’s DRM-free digital music store, joining EMI, Universal Music Group, and about 33,000 independent labels. That brings Amazon’s total digital music catalog up to 2.9 million songs. Apple’s iTunes, in contrast, sells more than 6 million tracks, but offers DRM-free songs only from EMI.
By going with Amazon first on DRM-free tunes, EMI is snubbing Apple much like Universal Music Group did earlier in the year. The music labels don’t like the power Apple has gained over them and seem to be supporting Amazon and other digital distribution outlets in an attempt to gain the upper hand once again. Amazon allows variable pricing (Apple does not), although most tracks sell for $0.89 to $0.99. And Apple has had to follow Amazon on the pricing of DRM-free tracks. When it launched with EMI last April, Apple tried to price the tracks at a 30 percent premium to its copyright-protected music, trying to justify the move by offering higher-fidelity files than regular MP3s. The strange pricing left consumers scratching their heads, and once Amazon introduced the same tracks without DRM in high-bitrate MP3 form, Apple had to match the price.
As DRM-free music, which does not come with all the annoying and ineffectual restrictions of copyright-protected tunes, becomes more popular, you can expect the labels to use their acquiescence as a bargaining chip with Apple. The annual MacWorld conference later this month would be an ideal time for Apple to announce more DRM-free partners, but you don’t hear a lot about that in the Apple rumor mill.
Thanks,
Muddabir

Optimize your post for greater rewards:
What you write and how you present it can influence how rewarding your guest posting experience will be. Here are a few tips to help you optimize your posts.
Link to yourself and others:
If you’ve written something that relates to the guest post on your own blog, find a way to work in a link. You can link out to other sources as well if you’d like to take a more democratic approach. A note: if you haven’t written something vitally on topic, don’t link out just for the sake of it. This will look like you’re putting self-promotion above relevance.
Put in a real effort:
It’s easier to have social media success with your post on a popular blog because there’s a bigger pool of readers to vote for what you write. More traffic to the post means more click-throughs to your site. In other words, it’s not actually worth it to write the minimum required just to get a link back to your blog. Writing a great guest post will drastically increase the rewards.
Participate in the comments section:
One of the metrics whereby bloggers judge the success of a post (as you know) is the comment count. You can raise this and make a good impression on those who’ve commented by responding to questions and feedback on your guest post.
Call in favors.
Use your connections to bump along the success of your guest post. You can contact social media users you know, link to the post from your own blog, or pitch the link to other bloggers.
Crafting your byline:
The byline is where you’re credited for your writing. You can see an example at the bottom of this post. Most bloggers will give you the freedom to put whatever you like in your byline (within reason) — as long as it’s not too long. The byline is the place where people will decide whether or not to click-through to your own blog, so it’s important to get it right.
Create a byline to suit your goals: If you mainly want feed subscribers, include only a link to your feed. If you want feed subscribers and traffic, include a link to your feed and your site. If you only want traffic, drop the link to your feed. If you want to sell a product, mention it instead.
Appeal to your target audience.
If you write for a certain type of people (for example: bloggers, dads, Zen Masters), include that information in your byline. It will capture the attention of the kind of people you want reading your blog.
Explain the benefits. If you want people to visit your site or subscribe to your feed, explain what they’ll get in return. Useful advice? Hints and tips? Free stuff? Give people a reason to do what you want.
Points to review
Take the time to research the blog you’d like to write for.
Write with the blog’s target audience in mind.
A quality post can help you just as much as it helps the blog’s owner.
Craft your byline to compliment what you want to get out of guest posting.
Regards,
Muddabir

How to Maximize the Benefits of Guest Posting

Publishing guest posts on popular blogs is a tried and tested way to get inbound links and traffic. There are certain things you can do to make this experience even more rewarding.
In this post, I want to share a number of methods you can use to maximize the rewards of any guest post you publish.
A note: This post will tell you how to get the most out of guest posting once you’ve got a blogger who’s willing to publish you. If you want more information on getting to that point, I’d suggest you read Darren’s tips on pitching to bloggers.
Do your research
A little bit of research is essential before you submit your guest post to be published. It will help make sure you’re properly rewarded for your work and that you produce something that will be well received by the blog’s audience.
Does the blogger give adequate credit to guest posters?
If the blog you’re writing for doesn’t allow an in-post byline for its guest-authors, don’t bother. If you write a post including a byline for this kind of blog, the author will most likely remove the byline and publish your work without it. I’ve had this happen to me before — it’s not fun!What kind of posts work well on the blog?Take a look at some of the blog’s most popular posts to get an idea of what worked well. Could you create something with similar elements?Are there any gaps waiting to be filled?I wrote my first guest post for drawing StumbleUpon visitors into your blog because I noticed it was something that hadn’t been covered much before. It went on to become one of this blog’s most popular posts. Ask yourself: how can I use what I know to bring something unique to the blog?The ideal guest post will show off your skills and impress.Photo by What you write and how you present it can influence how rewarding your guest posting experience will be. Here are a few tips to help you optimize your posts.Link to yourself and others. If you’ve written something that relates to the guest post on your own blog, find a way to work in a link. You can link out to other sources as well if you’d like to take a more democratic approach. A note: if you haven’t written something vitally on topic, don’t link out just for the sake of it. This will look like you’re putting self-promotion above relevance.Put in a real effort.It’s easier to have social media success with your post on a popular blog because there’s a bigger pool of readers to vote for what you write. More traffic to the post means more click-throughs to your site. In other words, it’s not actually worth it to write the minimum required just to get a link back to your blog. Writing a great guest post will drastically increase the rewards."
If the blog you’re writing for doesn’t allow an in-post byline for its guest-authors, don’t bother. If you write a post including a byline for this kind of blog, the author will most likely remove the byline and publish your work without it. I’ve had this happen to me before — it’s not fun!
What kind of posts work well on the blog? Take a look at some of the blog’s most popular posts to get an idea of what worked well. Could you create something with similar elements?
Are there any gaps waiting to be filled? I wrote my first guest post for ProBlogger on drawing StumbleUpon visitors into your blog because I noticed it was something that hadn’t been covered much before. It went on to become one of this blog’s most popular posts. Ask yourself: how can I use what I know to bring something unique to the blog?
Part to of This post will be posted tomorrow.

SEO eXperts Tip Of The Day

I hope this tip provokes some thought and stirs up your creativity....

Yesterday I asked if you were aware of your customer's "high interest" topics.
Let's change modes now....

Are you aware of your customer's "high interest" tools?
(It's such a tiny change but a huge idea generator!)

That's right; there are a huge number of useful Web based tools that
Your customer may find helpful. Have you ever considered optimizing?
a page for a highly useful tool? I'm not just talking about
"Mortgage calculators." I want you to think about YOUR ideal buying
Audience’s needs.

Is there a way you can explore the hottest demand for tools?
You bet there is.

In your next SEO tip (tomorrow) I'll reveal one of the most
powerful secrets(which I seldom share out of class.) Take hold of
it and use it, but keep it for yourself.

Your next tip is on the way shortly.
Thanks & Regards,
Muddabir

SEO eXperts Tip of the Day

Are you aware of your customer's "high interest" topics?How much are you allowing yourself to explore outside of the"keyword hunt" mindset? It's not just "keywords" or "keyword phrases" but are you tappinginto the customer's marketplace needs and interests?You can use Wordtracker to explore the worlds's searching behaviorand build that content which truly satisfies one of the customer's needs.
Thanks & Regards,
Muddabir

Google plans big renewable energy push

Google Inc said on Tuesday the Web services and online advertising group plans to spend hundreds of millions of dollars in coming years to promote a new push to encourage cheap renewable electricity.
Photos
Google Alternative Energy
The project, known as Renewable Energy Cheaper Than Coal, is hiring engineers and targeted investment financing at advanced solar thermal power, wind power technologies, enhanced geothermal systems and other new technologies, Google said.
Google is, in effect, taking advantage of its growing mountain of cash, global brand recognition and mushrooming market capitalization as a pulpit to campaign for alternative energy. The company's leaders argue that the time is ripe for investments in innovative research to cut energy costs.
adsonar_placementId=1280605;adsonar_pid=42753;adsonar_ps=-1;adsonar_zw=165;adsonar_zh=220;adsonar_jv='ads.adsonar.com';
"Our goal is to produce one gigawatt of renewable energy capacity that is cheaper than coal. We are optimistic this can be done in years, not decades," Larry Page, Google's co-founder and president of products, said in a statement.
One gigawatt can power a city the size of San Francisco.
Google is seeking to capitalize on the recent excitement among Silicon Valley entrepreneurs to apply the risk taking that computer, biotech and Internet businesses are famous for to the field of alternative energy production.
Google's latest moves come as the price of a barrel of oil nears $100 and coal, which produces 40 percent of the world's electricity, faces regulatory and environmental pressures that could drive up prices.
Working with its philanthropic arm Google.org, the company said it plans to spend tens of millions of dollars in 2008 on research and development and related efforts in renewable energy.
Eventually, the Mountain View, California-based company said it will spend hundreds of millions of dollars in "breakthrough renewable energy projects which generate positive returns."
"Renewable Energy Cheaper Than Coal" is hiring engineers and energy experts to lead its research and development work. It said it will begin on solar thermal technology and will also investigate enhanced geothermal systems and other areas.
Regards,
Muddabir

SEo Experts Tip of The Day

When your search engine rankings fluctuate, or even if your site drops from the rankings, don't panic. Understand that these things happen in this industry, and they WILL happen to you. They happen to all of us.What you DON'T want to do is make any changes to your Web pages because of fluctuations in the rankings or because your site drops out of the rankings. Step back and wait to see what happens. Monitor your rankings. Watch the industry. Read the news.In all likelihood, your pages will reappear right back where they should be (or close to those rankings), if you haven't done anything wrong (such as using spam). Fluctuations in rankings are normal.Far too many people PANIC in the short term, when they would be wiser to just take it easy and not start making changes so quickly. Just aword to the wise!
regards,
Muddabir

Microsoft Buys Multimap for a Reported $50 Million

Mapping is a key app for any Web 2.0 player, and will become even more important as applications move to mobile devices. Today Microsoft strengthened its hand in the mapping game by buying UK-based Multimap, which is the second-most popular Web-based mapping service in the UK (between Google Maps and Google Earth). The Times of London reports that Microsoft paid $50 million for the tech company, half of which went to founder Sean Phelan.
Other than improving its foothold in the UK (where Windows Live Maps is fifth), Microsoft is also gaining Multimap’s location-based search technology, which can come in handy as it pursues mobile mapping applications. Multimap will become part of Microsoft’s Virtual Earth and Search teams. Its local and geo-mapping technologies will complement Microsoft’s local-advertising efforts as well.
Multimap has been around for more than a decade. It is expected to show revenues of $25 million this year, and be slightly profitable. (It made $1.8 million in pre-tax profit in 2006).
http://www.multimap.com/
THanks & Best Regards,
Muddabir Aziz

Web Experts SEO Tip Of he Day

Here is your SEO Tip of the Day:Write customer focused content that appeals to your audience. Remember that your Web site should be focused on your audience first and appeal specifically to a niche interest. When writing your Web copy, you need to dialogue in an appropriate tone and format for the right audience. Some of the most interesting content will have more appeal if it speaks to your audience in terms like: you can, you might, you will, yours, your and you're INSTEAD of we, ours, we're, we will, we can, etc. This is extremely important when working on sales related copy.
THanks & Best Regards,
Muddabir

Adobe replaces CEO Chizen with COO Narayen

SAN FRANCISCO (Reuters) - Web design software maker Adobe Systems Inc said on Monday it is replacing Chief Executive Officer Bruce Chizen, a surprise move that helped send the company's stock down 2.8 percent.
Chizen will be replaced by Shantanu Narayen, who has been with Adobe for nearly 10 years and most recently served as president and chief operating officer.
Chizen, who has spent 14 years at San Jose-based Adobe, will remain on the board of directors through spring 2008, the company said.
Adobe, whose products include Photoshop picture editing software and Acrobat Reader for viewing documents, also said it expected fourth-quarter revenue to be near the high-end of its target range of $860 million to $890 million.
Shares of Adobe fell 2.8 percent to $41.00 after the news was announced. In regular Nasdaq trade, the stock fell 2.4 percent to close at $42.19.

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SEO experts Tip of the Day

You probably know that Google has more than one database, you can check them all right from here... http://www.seochat.com/googledance/
File Naming
I've seen many of the search engines indexing file names and have found that using relative keywords in this area will play a role in your overall search engine marketing strategy.Instead of naming your file pagename.asp, you would name it keyword-phrase.asp or page-name.asp. Always use hyphens (-) to separate the words in your file names, use all lower case for file naming, this includes images too.Visitors to your site will appreciate the clean URI paths which are easy to remember and bookmark. Always try to provide the visitor with the shortest URI path.This is not an area to stuff keywords. Files should be named appropriately as part of the overall theme and should be relevant to the on page content.
Directory Naming
I've seen many of the search engines indexing directory names and have found that using relative keywords in this area will play a role in your overall search engine marketing strategy.Be descriptive with naming directories. Don't get carried away, but make sure at least one keyword or keyword phrase appears in the directory name. Don't forget to use hyphens (-) to separate the words.
This is not an area to stuff keywords. Directories should be named appropriately as part of the overall theme and should be relevant to the directory content.
Hyperlinked Text
This area is overlooked by many when promoting a web site to the search engines. Many web sites utilize graphic representations of links. These are visually appealing, but the text in the image cannot be indexed by the spiders.I always recommend an additional text navigation bar (SSI - Server Side Includes or Front Page Includes) somewhere on the page, usually at the top, right, bottom or left hand side. Link text should be concise, use keywords and phrases, and follow the same structure as the graphic navigation.
Thanks & Best Regards,
Muddabir Aziz

Google Streetview Airbrushing Their European Edition

Google’s Streetview was celebrated at launch, but caught some flack when they were captured the public in some embarrassing situations.
Google’s hoping to avoid similar issues when they complete their launch overseas. According to Google’s senior privacy council, Google will begin altering photos to make sure that faces and license plate numbers aren’t recognizable. The move’s more aggressive than how unflattering photos or personal information are being handled in the U.S., where users have to write in for image take downs. But if it’s embarrassing enough, chances are it’s already been plastered all over the internet.