How to Maximize the Benefits of Guest Posting

Publishing guest posts on popular blogs is a tried and tested way to get inbound links and traffic. There are certain things you can do to make this experience even more rewarding.
In this post, I want to share a number of methods you can use to maximize the rewards of any guest post you publish.
A note: This post will tell you how to get the most out of guest posting once you’ve got a blogger who’s willing to publish you. If you want more information on getting to that point, I’d suggest you read Darren’s tips on pitching to bloggers.
Do your research
A little bit of research is essential before you submit your guest post to be published. It will help make sure you’re properly rewarded for your work and that you produce something that will be well received by the blog’s audience.
Does the blogger give adequate credit to guest posters?
If the blog you’re writing for doesn’t allow an in-post byline for its guest-authors, don’t bother. If you write a post including a byline for this kind of blog, the author will most likely remove the byline and publish your work without it. I’ve had this happen to me before — it’s not fun!What kind of posts work well on the blog?Take a look at some of the blog’s most popular posts to get an idea of what worked well. Could you create something with similar elements?Are there any gaps waiting to be filled?I wrote my first guest post for drawing StumbleUpon visitors into your blog because I noticed it was something that hadn’t been covered much before. It went on to become one of this blog’s most popular posts. Ask yourself: how can I use what I know to bring something unique to the blog?The ideal guest post will show off your skills and impress.Photo by What you write and how you present it can influence how rewarding your guest posting experience will be. Here are a few tips to help you optimize your posts.Link to yourself and others. If you’ve written something that relates to the guest post on your own blog, find a way to work in a link. You can link out to other sources as well if you’d like to take a more democratic approach. A note: if you haven’t written something vitally on topic, don’t link out just for the sake of it. This will look like you’re putting self-promotion above relevance.Put in a real effort.It’s easier to have social media success with your post on a popular blog because there’s a bigger pool of readers to vote for what you write. More traffic to the post means more click-throughs to your site. In other words, it’s not actually worth it to write the minimum required just to get a link back to your blog. Writing a great guest post will drastically increase the rewards."
If the blog you’re writing for doesn’t allow an in-post byline for its guest-authors, don’t bother. If you write a post including a byline for this kind of blog, the author will most likely remove the byline and publish your work without it. I’ve had this happen to me before — it’s not fun!
What kind of posts work well on the blog? Take a look at some of the blog’s most popular posts to get an idea of what worked well. Could you create something with similar elements?
Are there any gaps waiting to be filled? I wrote my first guest post for ProBlogger on drawing StumbleUpon visitors into your blog because I noticed it was something that hadn’t been covered much before. It went on to become one of this blog’s most popular posts. Ask yourself: how can I use what I know to bring something unique to the blog?
Part to of This post will be posted tomorrow.