Linking from/to other websites:
Look for websites which are similar to yours (but which do not compete directly). Ask the website owner for a reciprocal link. Be sure to pick link partners who match your customer profile. Try using a software program like Arelis to help you find link partners.
E-Zines:
Buy adverts in ezines that target your market. Perform a test to ensure that the return on your investment is enough to cover the cost of the adverts. You may save a considerable amount.
Newsletters:
Offer your visitors something of value, such as an eBook, in exchange for signing up for your newsletter. Write your newsletter so that it's tightly focused on your subject. You should publish your newsletter regularly, preferably once a week.
E-Books:
Write (or have written) a free informational eBook which you can give away to your clients and others. You can place links back to your website in the eBook.
Joint Ventures:
Online marketers are always looking for products to sell. They may have large mailing lists with eager to buy customers. Usually they will be willing to send an email to their list for a cut of the sale price. This works particularly well with informational products. It has several advantages. It can give a large boost to both your mailing list and sales in a short time.
Regards,
Muddabir Aziz
